The Canadian Western Agribition (CWA) is Canada’s Premier International Agricultural Show and Marketplace. Every year there are thousands of head of cattle and hundreds of commercial tradeshow exhibits, as wells as rodeo finals and country entertainment. The CWA prides itself on promoting Canadian Agriculture through a tradeshow being hosts to world agriculture leaders around the world allowing for optimal marketing opportunities. Marketing Canadian livestock genetics is one of the CWA’s main focuses.
Last week marked the 39th edition of the CWA being hosted in Regina, Saskatchewan. At this year’s trade show the CWA gratefully received $150, 000 from the Canadian Government to promote Canadian agriculture products around the world. Federal Agriculture Minister Gerry Ritz hopes that the money will go towards creating more marketing opportunities for Canadian farmers. Canada is already well known around the world for producing safe and high quality food products. Opening up Canada’s export market is a great way of getting these well respected products to more parts of the world instead of just relying on the USA as the major export market.
I truly believe that Canada has excellent quality agricultural products that are said to be respected worldwide. But how can the world really appreciate Canadian products if they are provided with very few products actually marketed to them as they are all ending up in the hands of Canada’s main agriculture importer the USA. This funding from the government can go a long way to push Canadian agriculture products around the world helping the nation become global leaders in the industry.
